Your website is arguably the backbone of your brand. It's imperative that you use your site and landing pages to connect with your target audience, allowing visitors to find what they came to find—with minimal friction.

 

The content on your site needs to meet your organizational goals, whether that's generating leads, prompting email signups, downloading your e-book, or guiding customers deeper into your funnel.

 

The words on the page, combined with the full user experience of your site, play a key roll in guiding users, telling your story, and illustrating your differentiators to turn browsers into buyers (...or downloaders. Or signer-uppers).